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About Us
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Measuring progress
Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.
Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.
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Optional Link![](https://store-test.absglobal.com/genusabs-uk/wp-content/uploads/sites/9/2022/02/Oval1.jpg?w=281)
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John Doe, Job Title, Organisation
Our Senior Leadership Team
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Chief Executive Officer
Elizabeth Newman
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Chief Executive Officer
John Doe
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Manager
Jane Doe
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Analyst
Tom Anderson
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40
day average in days to finish
£97
increase in profitability per animal
30%
more animals hitting target specificaiton
10%
improvement in feed efficiency
Our History
In 1954, our research team adapts photographic equipment to track live sperm cells from each semen collection post-thaw, a process that would remain secret until published 19 years later in 1973.
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Measuring Progress
Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.
Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.
Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.
Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.
Get in touch to find out how we can help
We have hundreds of experts in the field can can guide you to make the best purchasing and herd management decisions to get the most out of your herd.
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